phab was born from a single question we’ve asked ourselves for years: why do we have to choose between healthy and tasty? dekho, life is complicated as is. our food shouldn’t be yaar.

and so, we spent months finding simple solutions to this complicated question. with a nutritionist at the helm, scientists by our side, and major foodies in the team, we realised that it’s usually our snacktimes when we go a little wild. when we give in to our cravings and make choices we aren’t proud about. when we have bahut zyaada bad carbs and fats and bahut kam protein and fibre.

and so, we decided to help each of us make that easy switch to better everyday choices by creating the superheroes of the snack world. they’re there when you need them, they’re loaded with the good stuff minus all the nasties, and they help you load up on your daily protein requirement without having you compromise on the fun behind the food.